A Ukrainian artist went for a bold experiment with her appearance
The famous Ukrainian violinist and singer, Assia Ahhatt, was always known for her distinct and extravagant image. It’s no accident that she was called an icon of style by the l’Officiel magazine. But it seems that this time she may have exceeded expectation with the scope of her creative fantasy. After her recent return from the U.S., where the singer celebrated her birthday and finished recording an album with Humberto Gatica, who also produces records for Madonna, Assia shocked onlookers with her transformation. When, in her new form of the Mata Hari of the Ukrainian stage, she entered the shooting pavilion, the entire team literally went speechless. “We realized that it was Assia only when the director told us,” admitted the members of the camera crew. Even those closest to the singer were stunned and did not immediately recognize her when she showed them photos from the shoot.
Assia Ahhatt went for this experiment for the new music video for her Perepletayet (Intertwining) song. The artist’s new image was inspired by one of the most stylish beauties of the fashion industry, the British model and actress Cara Delevingne, who was invited by Luc Besson himself to play the lead role in his film Valerian and the City of a Thousand Planets, and by Rita Ora. An interesting fact is that Ora’s producer is Jay-Z, a rapper and Beyonce’s husband.
For now, the plot of the music video is kept secret. But the director of this video, the famous celebrity photographer Sonia Plakidyuk, for whom this work will be her debut as a music video director, has given us a behind the curtain glimpse of the mystery: “This is the most striking one of Assia Ahhatt’s images we’ve ever seen. I tried it on her mentally before the shoot began, that’s why I didn’t faint when I saw her unlike the rest of our team. Some were really shocked.”
Initially the plan was to cut the singer’s long hair for the new image but the stylists found an unusual solution. According to the director, if the goal was to shave the singer bald, they would have done it for the sake of the art. “But it wasn’t our goal to shock. We made this choice for aesthetics; we wanted to show the entire depth of this work. Assia’s appearance is very interesting. A lot of what is trendy today looks good on her. Such hair styles are one of the contemporary global trends. Many Western celebrities choose similar images because they emphasize their avant-garde style. Assia was always an avant-garde artist. She gravitated towards unusual brands and stylistic solutions. That’s why I thought - who else but Assia would be able to appreciate this metamorphosis. Especially considering that none of the Ukrainian artists have done anything similar so far” – said Sonia Plakidyuk.
We know that her Intertwining (Perepletayet) music video will become a new turn in the work of the artist. In it, the singer will show her new self to the audience. She’ll be sincererthan ever. The music video will premier in the middle of this summer. Here’s the link to